My mind doesn’t stop going, but it’s an amazing process. Victor Santo FOTO: NBA Photos/Getty Images, Honor The Gift, Joe Schildhorn. Honor The Gift Established in 2016 by Russell Westbrook, a kid from the Inner City of Los Angeles, Honor The Gift is a brand founded on self-belief and. I have a great team that helps me navigate and get partners and things approved in the city. Westbrook and Beverly also serve on the board to help oversee the school’s developments.Īsked about the process of opening a school, Westbrook said, “It takes time. The South Los Angeles academy provides education for middle school and high school students in grades 6 through 12. He, alongside his wife, Nina, and business partner, Donnell Beverly in February opened the Russell Westbrook Why Not? Academy in partnership with the L.A. I want to make clothes that last and are very affordable, and that has always been the goal.”Īnother goal of Westbrook’s was opening a school to provide education opportunities and resources for underserved youth. I truly believe that fashion isn’t always high end. Im thankful for the man above for allowing me to achieve amazing things in my life. I’ve been blessed to be able to sell out and produce more collections that people like and be able to create and design and have a real clothing line that connects to the youth and the city. Russell Westbrooks First Honor the Gift Collection Sold out in 24 Hours. “We found ways to bring the collection together and find the true connection to the brand.”Īs for how the brand is performing, he said, “It’s been great. “I’m big on African American history and I had this vision in mind for the Tuskegee Airmen,” Westbrook said. A release is likely coming in early 2022.Tiffany Unveils Most Expensive Design In Its History: See The World’s Fair Necklace The Why Not Zer0.5 goes heavy with logos as well on the tongue is a rounded jewel featuring Westbrook’s logo rotated 90 degrees counter-clockwise, while HONOR THE GIFT is emblazoned on the heel clip above the flag-like symbol of the brand.Ī release date is currently unknown, so stay tuned as we learn more about the Jordan Why Not Zer0.5 silhouette. Honor the Gift, which was created by the NBA star in 2017, launched its men’s and kids’ collection today and the women’s wear will drop on March 16. The sponge interior is exposed at the ankle and tongue, establishing the ever-popular “unfinished” aesthetic that has been a common theme in Nike and Jordan’s lifestyle offerings. The upper features distinct overlays at the toe-box, heel, and lace collars, with a wide lace layout locked with exterior eyelets. This Zoom-cushioned basketball lifestyle shoe shares similar DNA to the Why Not Zer0 and One Take series, with a jagged midsole design and a distinct zig-zag shape on the medial. Jordan Brand is recognizing its athlete’s off-the-court achievement with a collaboration with Russell’s next signature shoe – the Jordan Why Not Zer0.5.
Marked by graphic-heavy oversized pieces and comfortable essentials, Honor The Gift has established itself as one of the fastest-growing indie labels for good reason. Combining Russell Westbrook’s heartfelt connection to his hometown with his penchant for avant-garde fashion is Honor The Gift, a street-fashion label established by the California native in 2016.
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